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Lamoiyan Organization

 Essay about Lamoiyan Company

3. Cecilio K. Pedro – Lamoiyan Corporation

" Fighting multinationals was extremely tough. In the beginning, everyone believed I was crazy. They informed me, how will We survive this kind of? True enough, it's by grace of God that I'm even now here in the toothpaste industry after 20 years. God is good, ” – Cecilio E. Pedro

Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story can be not the typical rags-to-riches experience but about turning difficulty into sucess. He gained his organization management degree at the Ateneo de Manila University, among the most prestigious personal schools in the Philippines.

This individual once going Aluminum Box, Inc. which has been the major provider of the retractable aluminum tooth paste tubes which were formerly used by local suppliers of Colgate-Palmolive, Procter and Gamble and the Philippine Refining Company (now Unilever). However , technological innovations and the environmental concerns over lightweight aluminum materials prompted the international companies to utilize the plastic-laminated toothpaste pipes as an alternative. Because of this, Cecilio's lightweight aluminum factory shut shop in 1985, nevertheless this failed to stop him from exploring other ways that will put his factory equipment into good use.

Cecilio E Pedro chosen to compete with the multinational leaders by creating locally made toothpastes and hit these people where it would hurt the most --- the selling price. This individual founded the Lamoiyan Corporation, which became the manufacturer in the first locally produced toothpaste " Hapee” and " Kutitap” (sparkle). They were bought from the Filipino market for 50 percent below the value of the well-known foreign brands.

Although Colgate countered by dropping the cost of its toothpaste products 20 percent lower than their very own original cost, Cecilio Pedro came up with one other innovation that gave him a further edge in the local market scene. This individual developed multi-flavored toothpastes for the children that came gaily packaged in tubes and boxes adorned with...

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