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Last Project: Hewlett-Packard
1 . The development of HP
Hewlett-Packard Company (NYSE: HPQ), frequently referred to as HORSEPOWER, is an American multinational information technology corporation headquartered in Pena Alto of California. Stanford University classmates Bill Hewlett and Dork Packard founded HP in 1939. It is a technology company that operates in more than 169 countries all over the world. The HEWLETT PACKARD Company explores how technology and services can help people, and companies address all their problems and challenges, and realize all their possibilities, aspirations and dreams (Wikipedia, 2011). 2 . Character of item
a. Existing products
You can actually first item, built in a Palo Alto garage, was an music oscillator- an electric test tool used by audio engineers. Certainly one of HP's initial customers was Walt Disney Studios, which usually purchased 8-10 oscillators to produce and test an innovative audio system for the movie Fantasia.
HORSEPOWER has good lines of printers, readers, digital cameras, calculators, PDAs, computers, workstation computers, and personal computers for home and small business work with; many of the pcs came from the 2002 combination with Compaq. HP today promotes on its own as supplying not just software and hardware, but also a full range of services to design, implement, and support THIS infrastructure. Not any other firm offers while complete a technology product portfolio as HP. It offered infrastructure and business offerings that course from hand held devices to a few of the world's most powerful supercomputer installations. HP offer buyers a wide range of products from digital photography to digital entertainment and from computing to home creating. This thorough portfolio helps us meet the right products, services and solutions to our customers' particular needs (Wikipedia, 2011). While, for this research report, Let me focus on the location of pcs to do the research.
b. Product life cycle
This customers anticipate fast delivery of quality products with innovative features and affordable prices. To stay with competitive, suppliers must share intellectual possessions in a collaborative and protect environment throughout an entire support life cycle (HP). According to Raymond, you will discover four levels in a product's life pattern: introduction, growth, maturity and decline. For the stage of advantages, for example , the HP's computers were manufactured in the US and spread quickly throughout the industrialized countries. The stage of growth, it indicates that a copy product is produced elsewhere and introduced in your own home country for capturing growth in your home market. The stage of maturity declared the sector contrast and concentrates the lowest-cost manufacturer wins below. Such as various clones with the computers are produced almost completely in lowest-cost locations. The very last stage is declined. For instance, there is fragile demand for pcs in low demand countries. c. Part of technology
Hewlett-Packard CTO Phil McKinney said that the technology of touch not merely can completely replace the existing keyboard and mouse, but also can get over the problems by illiterate to use computers. three or more. Market Tendencies
For the consumer behavior, the figure 1 can illustrate it. According to the IDC data, it has displayed the global market on the whole season of 2010. Hewlett-Packard is still ranked first, accounting to get 18. 5 percent market share, sold 64. 21 million pcs. Dell accounted for 18. 5 percent market share and sold 43. 4 mil computers; Acer accounted for doze. 3 percent market share and sold forty two. 43 mil computers; Lenovo accounted for 9. 9% of the market share, distributed 34. 18 million computers. Toshiba ranked fifth, accounting for your five. 5% market share and marketed 19. 2009 million pcs.
Figure 1: Worldwide LAPTOP OR COMPUTER shipments, 2010(Preliminary)
Supply: IDC Worldwide Quarterly LAPTOP OR COMPUTER Tracker, January 12, 2011 Units Shipments are in thousands
From your figure you, we...