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Marketing Strategy

 Marketing Strategy Dissertation

MMarketing strategy-foreign

Based on the company's CEO J. Гћ. Franson, current company's progress strategy is based on performing the business operations in domestic market (Franson, 2012)Where company give you the solutions for customers and wide range of waste supervision activities and services with regards to waste collection, recycling, asking, composting and street washing which signifies company's main source of income. However , considering that the main industry’s activities happen to be performed in domestic industry which is small and serviced simply by few solid competitors business ‘stop managing is thinking about the possibilities for expanding its business procedure in foreign markets. According to the J. Гћ. Fran boy main desired goals of provider's future internationalization process are: * to attain growth

5. expand their particular business operations and establish presence and strong situation in overseas market 5. establishing new contacts and business associations with overseas customers(Franson, 2012).

Main reasons pertaining to internationalization in line with the company's agent are: 2. growth opportunities in foreign markets

* tiny domestic market

5. to use its existing experience in overseas markets (Franson, 2012).

Following conducting the interview with company's consultant, it is possible in conclusion that company's motives intended for internationalization are mostly reactive and are results of increased competitive pressure in the home market.. In the internationalization procedure the company can be willing to commit certain money and its competence and knowledge. The company's CEO has expressed his affinity for conducting research of picked foreign marketplaces conducted by simply author with this thesis and in establishing initial contacts with potential community partners in target market. The corporation is ready to consider probability to enter one of the selected market segments in East Europe suggested by author of this exploration. Because of the limited 14 economic...

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